YARIV MOSCOVICH

TIBON VEAL

How do you advertise processed meat without showing the product itself?

Creating 6 episodes online series, starring Chef Omer Miller and comedian Shlomi Koriat, in their quest after the No.1 kebab dish in Israel, Then, you wrap it all with the brand TOV and invite the audience to engage by voting for their favourite dish through Israel's top news website.

For all episodes >>  http://www.ynet.co.il/home/0,7340,L-12866,00.html